a.sophie.asselin@gmail.com

PORTFOLIO

I’m Anne-Sophie, a Senior UX/UI and Service Designer with 7 years of experience crafting user-centered experiences across diverse industries, including Healthcare, Government, Tourism and Education.

I excel in uncovering deep user insights through qualitative research, stakeholder engagement, and hands-on workshops. By translating these insights into wireframes, prototypes, and polished UI, I bridge the gap between design and implementation. With a background in front-end development, my designs are both visually appealing and technically feasible.

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Selected Work

Work

UI, Usability Test, Interview, Wireframe

Streamlining the Process of Building World-Changing Advocacy Campaigns Online

UI, Usability Test, Interview, Wireframe

I led the UX design for New/Mode, transforming it into a powerful advocacy platform that empowers activists to drive global change. Through research, workshops, and usability testing, we streamlined campaign creation, enabling users to launch effective campaigns more confidently and efficiently, amplifying their impact on critical social issues.

UI, Usability Test, Interview, Wireframe

UX research, interview, workshop, field study, journey map, persona, action plan

Transforming Broker Efficiency and Service Delivery for one of the biggest insurance provider in Canada

UX research, interview, workshop, field study, journey map, persona, action plan

Through strategic service design, I led a 7-month initiative with one of the biggest insurance company in Canada that streamlined broker operations, reduced inefficiencies, and reshaped their service delivery, driving impactful changes across their brokerage network.

UX research, interview, workshop, field study, journey map, persona, action plan

redesign, UX, UI, discovery phase, survey, user research, workshop, user journey mapping

Driving Growth and Engagement in Skilled Trades Through Strategic Design

redesign, UX, UI, discovery phase, survey, user research, workshop, user journey mapping

A 28% boost in new apprenticeship registrations and a 25% rise in women entering under-represented trades are just a few milestones achieved through a larger effort by SkilledTradesBC, which included enhancing user experience and online presence.

redesign, UX, UI, discovery phase, survey, user research, workshop, user journey mapping